Not every cooperative needs an ongoing executive advisor.
Sometimes, what cooperative leaders need most is experienced communications leadership dedicated to one important initiative.
Whether you’re preparing for a major capital investment, communicating a rate adjustment, introducing a large new load or data center, expanding broadband, navigating organizational change, or leading another high-impact initiative, I partner with your leadership team to help build member understanding, strengthen stakeholder confidence, and position the initiative for success.
Cooperatives typically engage me to support initiatives such as:
Major capital investments
Large new loads, including data centers
Rate communications
Broadband expansion
Reliability and resiliency initiatives
Community and member engagement
Annual Meetings
Leadership transitions
Crisis communications
Align communications with your cooperative's strategic objectives from planning through implementation.
Prepare CEOs, executive leaders, and board members to communicate with clarity, confidence, and consistency.
Build understanding with member-owners, employees, community leaders, local officials, and other stakeholders whose confidence will influence success.
Guide messaging, communication planning, stakeholder engagement, and executive preparation
throughout the initiative.
Every cooperative initiative is different.
Some cooperatives engage me during the earliest planning stages. Others bring me in when member concerns have begun to emerge or an important announcement is approaching.
My role remains the same:
To work alongside your leadership team, helping anticipate challenges, prepare executive leaders, engage members, and guide communications from planning through implementation.

Every engagement is informed by the EarnTrust™ Framework, helping cooperative leaders identify risks, strengthen member confidence, and earn trust before important initiatives become organizational risks.
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EarnTrust™ is a trademark of Whitney Advisory Group LLC.