EarnTrust™ Co-op Fractional Chief Communications Officer

Embedded Executive Leadership for Electric Cooperatives.

  • Experience where it matters

  • Major capital investments

  • Large new loads and data center opportunities

  • Rate communications

  • Reliability and resilience initiatives

  • Broadband expansion

  • Leadership transitions

  • Member, community engagement

Executive communications leadership. Executive counsel. A trusted extension of your cooperative's leadership team.

Become an Extension of Your Leadership Team

As your Fractional Chief Communications Officer, I serve as an embedded executive advisor—working alongside your CEO, executive leadership team, and, when appropriate, your board to help navigate consequential decisions, strengthen member confidence, and align communications with your cooperative's strategic priorities.

Rather than hiring a full-time communications executive, your cooperative gains experienced executive counsel when and where it's needed most.

What an Embedded Executive Advisor Brings

Executive Leadership

  • Strategic advisor to the CEO and executive leadership team

  • Executive presence coaching

  • Trusted counsel before critical decisions

  • Board communications and executive support

Executive Communications

  • Executive messaging and thought leadership

  • Ghostwriting speeches, presentations, and executive communications

  • Media preparation and on-camera coaching

  • Employee and member communications

Member & Stakeholder Strategy

  • Member trust and engagement

  • Community and stakeholder relationships

  • Reputation management

  • Executive visibility

Organizational Leadership

  • Organizational change communications

  • Crisis counsel and executive readiness

  • Communications team leadership and coaching

  • Agency, vendor, and partner oversight

How We Work Together

Every cooperative has unique priorities, but my role remains the same:

To serve as a trusted extension of your executive leadership team.

Depending on your needs, that may include executive leadership meetings, board communications, strategic planning, executive coaching, member communication strategy, community engagement, crisis counsel, or ongoing executive communications leadership.

Guided by the EarnTrust™ Framework

Every engagement is informed by the EarnTrust™ Framework, helping cooperative leaders anticipate challenges, strengthen member confidence, and earn trust before important decisions become organizational risks.

The best executive leadership doesn't happen alone. It happens when leaders have trusted counsel at the table.

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EarnTrust™ is a trademark of Whitney Advisory Group LLC.